Milica Balubdžić


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Commission

Over a decade of design work spanning scales and formats – from urban architecture and competition entries to Visual Merchandising for luxury brands, retail identities, and pop-up spaces. The common thread is adapting design thinking to the specific demands of each project, whether shaping a public space or crafting the fine details of a commercial display.

University of Banja Luka
urban competition  A shared first prize in an urban design competition for the area in front of the University of Banja Luka. The project brings together three elements –a summer stage, a memorial, and a parterre–creating a cohesive public space that opens toward the river Vrbas. The design balances civic and cultural functions, offering a venue for performance and gathering while maintaining a thoughtful connection to the surrounding landscape and waterfront.

Team: Miroslava Petrović Balubdžić
Location: Banja Luka, BiH


Mugler Angel Elixir Launch
pop-up identity concept Multi-sensory pop-up that pulls you into the Mugler universe. Set inside a dark blue translucent box, visitors step through the Stargate – a star-shaped portal mirroring the new perfume's iconic bottle – and into a world of bold transformation. The concept draws on campaign muse Hunter Schafer to reimagine a daring, otherworldly femininity. An augmented reality feature lets customers merge with the starry sky and capture their "new me" moment.

Team: LABVERT
Location: Worldwide application


Bvlgari Fragrance Testers
olfactive discovery Small and precious pieces derving from a detail of the fragrance bottle, serving as an olfactive discovery tool. A jewelry-like star handle with an integrated color dot – a didactic note as to which fragance family the scent belongs to. Applied world wide on Bulgari fragrance display tables and spaces.

Team: LABVERT
Location: Worldwide application
Photos © Kristina Kulakova

Dior Sunglasses Boutique
its 1st ever stand-alone sunglasses shop This dedicated eyewear boutique near Avenue Montaigne translates the motif of the sun into physical geometry through targeted architectural interventions. A golden sun installation in the window draws the eye inward, where vertical, illuminated glass lamellae line the walls to simulate structural beams of light. This linear geometry directs focus toward a round central presentation table that anchors the layout, illuminated by custom chandeliers equipped with technical optical lenses to precisely light the eyewear. To define the atmosphere, the material palette balances traditional brand codes with a modern tactile experience, contrasting highly reflective glass surfaces against open-pored wood and soft fabrics.

Team: LABVERT
Location: Paris, FR

 Podgorica Square
competition, 3rd prize

This urban revitalization project transforms the main square in Podgorica into a vibrant, modern public hub designed to foster social interaction and community life. By thoroughly reconstructing the area's 1960s architecture, the project introduces a dynamic, split-level design featuring a peaceful main square that doubles as an open-air stage, vibrant pedestrian streets, and lower-level plazas filled with retail and cultural spaces. A key highlight is the transformation of the former BEKO building into a striking modern landmark with glass facades and a "City Terrace" rooftop stage for concerts and celebrations. Complete with an underground commercial center, an interactive central dome, and improved accessibility, this project seamlessly blends history with contemporary design to create an inviting, multifunctional landmark for all citizens.

Authors: Miroslava Petrović Balubdžić, Mihailo Timotijević & Milica Balubdžić Juster
Location: Podgorica, MNE


Dior Jewelry Display
versitile displays for worldwide boutique application

Set of jewelry display pieces tailored to the specific geometry and needs of the items it showcases. The system balances functional practicality with structural playfulness, offering modular versatility to adapt to the unique layout priorities and regional preferences of individual boutiques. To elevate the presentation, a palette of soft fabrics and muted color tones is utilized to provide a refined, understated backdrop that complements and highlights the precious elements of the jewelry.

Team: LABVERT
Location photos: Omotesandō, Tokyo, Japan

 Chateau D’ Yquem Visitor Center
reception & display space

One of France's most prestigious vineyards and renowned for its Sauternes, received a new presentation and sales room that draws directly from the winemaking process. Curved slabs echo the interior of the oak barrels used to preserve the wines, giving the space a rhythmic, structural quality. Along each wooden column, a brass spine detail reinforces the stave while supporting a bottle glorifier that wraps around it — displaying the full range of bottle sizes and guiding visitors through the story of the wine chronologically.

More here: LABVERT
Location: Bordeaux, FR

 Rimowa
full modular retail design identity
 Following the brand's 2017 relaunch, we designed a visually reduced retail concept engineered to place the suitcases and their iconic grooved geometry at the center of the space. We integrated the groove motif as a core architectural element throughout the layout. To balance the polished, high-sheen surfaces of the aluminum luggage, we paired the functional display structures with warm tones and soft, tactile materials—including open-pored wood, felt, fabric, and leather. This pragmatic contrast between industrial metal and warm textures allowed us to create a refined, high-quality retail environment, which has since been implemented globally across Europe, Asia, and the US.

Team: LABVERT
Location: Worldwide application // Frankfurt / Makao / Munich

 Schullin Wien
permanent window display Permanent window display for Viennese jewelry shop.

Team: LABVERT
Location: Kohlmarkt, 1010 Vienna, AT

 Fabios
bar interior concept        The design concept for Fabios Bar in Vienna’s Golden Quarter utilizes a Milanese-inspired aesthetic to transition the space from a morning espresso bar to a late-night cocktail lounge. The layout pairs a light, natural color palette with tactical material contrasts to define the atmosphere. A soft, spacious seating area is set against a high-gloss bar, which features a geometric backdrop of mirrored panels and integrated, concealed lighting. This understated design language creates a clean, architectural backdrop that structures the room while shifting focus to the venue's guests.

Team: LABVERT
Location: Vienna, AT

Le Parfum, Vienna        Interior design for a prestigeous fragrance shop in the hart of Viennas 1st district.

More here: LABVERT
Location: Petersplatz, 1010 Vienna, AT