Art Direction &
Consulting
Backed by years of international experience within the luxury sector, she has been responsible for the creative concepts and spatial solutions implemented in high-end retail environments, global rollouts, flagships, and premium spaces worldwide. Her work spans multiple scales – from public spaces down to bespoke furniture and visual merchandising systems – and includes shaping the spatial identity for premier heritage brands such as Dior, Bulgari and Rimowa, to name just a few. Drawing on this extensive background in executing premium design languages, she now works directly with brands and studios in the capacity of creative drection, art drection and consulting, focusing on building spatial strategies and guiding creative teams from the initial concept onward.
Artistic Practice
Her proffesional design work is deeply informed by an active, intimate personal art practice. Working as a visual artist and photographer, she uses analogue and generative processes to explore space and form through drawing, generative art, and small-scale sculpture. These exercises notably shaped the aesthetic identity of the Viennese label ETAT.
Photography serves as a core tool to inform the sensory qualities of her work. She remains fully active in this field.
Education
She holds a Masters degree (Mag.des.ind.) in Industrial Design from the University of Applied Arts Vienna .
Contact
mlc.balubdzic@gmail.com